Shetland knitwear, but not as you know it
Contemporary knitwear
From new takes on traditional Shetland knitwear, to original and unusual garments
Browse all knitwear
About us
Our island knitwear design studio
Nielanell was established in Hoswick, in 2008, by textile designer Niela Nell Kalra.
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Visit Nielanell
In person & virtually
We are based in Hoswick, a small village in the South Mainland of Shetland. Visit the studio shop or make a virtual trip!
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Meet the designer
From lawyer to knitwear designer
A change of career brought Niela Nell Kalra to Shetland, and into the world of knitwear.
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Nielanell Shetland knitwear is individually made and hand-finished by local craftspeople.
The Shetland Islands, Scotland's northmost archipelago, are home to a rich knitting heritage.
Knitting is still part of daily life here. Working in her own contemporary style, designer Niela Nell Kalra is part of Shetland’s vibrant textile community.
Ethos & Sustainability
Our sustainable Scottish knitwear is designed for wearing, not for trend following
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Our modern Shetland jumpers
Things to do in Hoswick, South Mainland
Our village is clustered around a pretty bay in Shetland's South Mainland. Alongside Hoswick Visitor Centre & Café you'll find artisan studio shops with jewellery and Shetland knitwear.
Our knitwear studio is open daily for the season
From May 1 to mid-October the Nielanell knitwear studio shop in Hoswick, in Shetland's South Mainland, is open every day.
Shetland knitwear spotting on the BBC
A guide to some of the Fair Isle knitwear featured as wild swimmers Jules Wilson Nimmo and Greg Hemphill come to Shetland.
Christmas evening in Hoswick
Join us in Hoswick on Wednesday 4 December, as we host open studios, Christmas shopping and festivities with our neighbours.
Capes: classic Nielanell knitwear
The design process
Niela Nell Kalra, founder of Nielanell, on her approach to knitwear design and making
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What you say...
NOT fast fashion but quality lifetime wear.
Nielanell customer, 2021
I wear one of your jackets when I want to feel powerful
Julie, 2021
I so very much appreciate the design aspect of each line - unique and clearly well considered
Nielanell customer, 2021