Shetland knitwear, but not as you know it

Contemporary colour, pattern and texture by Niela Nell Kalra

About us

Our island knitwear design studio

Nielanell was established in Hoswick, in 2008, by textile designer Niela Nell Kalra.

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Meet the designer

From lawyer to knitwear designer

A change of career brought Niela Nell Kalra to Shetland, and into the world of knitwear.

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Visit Nielanell

In person & virtually

We are based in Hoswick, a small village in the South Mainland of Shetland. Visit the studio shop or make a virtual trip!

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Nielanell Shetland knitwear is individually made and hand-finished by local craftspeople.

The Shetland Islands, Scotland's northmost archipelago, are home to a rich knitting heritage.

Knitting is still part of daily life here. Working in her own contemporary style, designer Niela Nell Kalra is part of Shetland’s vibrant textile community.

Contemporary knitwear

From new takes on traditional Shetland knitwear, to original and unusual garments

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The design process

Niela Nell Kalra, founder of Nielanell, on her approach to knitwear design and making

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Our bestselling knitwear collections

What you say...

NOT fast fashion but quality lifetime wear.

Nielanell customer, 2021

I wear one of your jackets when I want to feel powerful

Julie, 2021

I so very much appreciate the design aspect of each line - unique and clearly well considered

Nielanell customer, 2021

Ethos & Sustainability

Our sustainable Scottish knitwear is designed for wearing, not for trend following

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The Nielanell studio is open by appointment from 22nd-24th Dec, and for click-and-collect. The Studio is closed 25th Dec to 5th Jan. Orders will be shipped when we reopen. Thank you for all your support!

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