Shetland knitwear, but not as you know it

Contemporary in design and colour, Nielanell knitwear is individually made and hand-finished by local craftspeople in Scotland's Shetland Islands—home to a rich knitting heritage.

Always making, our designer Niela Nell Kalra also produces collections of unique handspun yarn.

About us

Our island knitwear design studio

Nielanell was established in Hoswick, in 2008, by textile designer Niela Nell Kalra.

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Meet the designer

From lawyer to knitwear designer

A change of career brought Niela Nell Kalra to Shetland, and into the world of knitwear.

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Visit Nielanell

In person & virtually

We are based in Hoswick, a small village in the South Mainland of Shetland. Visit the studio shop or make a virtual trip!

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Contemporary knit design

From modern takes on Scottish tradition, to original and unusual garments

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The design process

Niela Nell Kalra on her approach to design and making

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Ethos & sustainability

Our alternative shetland knitwear is designed for wearing, not for trend following.

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Our bestselling knitwear collections

What you say...

NOT fast fashion but quality lifetime wear.

Nielanell customer, 2021

I wear one of your jackets when I want to feel powerful

Julie, 2021

I so very much appreciate the design aspect of each line - unique and clearly well considered

Nielanell customer, 2021

Banner for messages such as the studio is currently closed to visitors due to government restrictions. We are still open for online purchases and we are on the phone if you need us!

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