Shetland knitwear, but not as you know it
Contemporary colour, pattern and texture by Niela Nell Kalra
About us
Our island knitwear design studio
Nielanell was established in Hoswick, in 2008, by textile designer Niela Nell Kalra.
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Meet the designer
From lawyer to knitwear designer
A change of career brought Niela Nell Kalra to Shetland, and into the world of knitwear.
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Visit Nielanell
In person & virtually
We are based in Hoswick, a small village in the South Mainland of Shetland. Visit the studio shop or make a virtual trip!
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Capes: classic Nielanell knitwear
Nielanell Shetland knitwear is individually made and hand-finished by local craftspeople.
The Shetland Islands, Scotland's northmost archipelago, are home to a rich knitting heritage.
Knitting is still part of daily life here. Working in her own contemporary style, designer Niela Nell Kalra is part of Shetland’s vibrant textile community.
Contemporary knitwear
From new takes on traditional Shetland knitwear, to original and unusual garments
Browse all knitwear
Nielanell at Shetland Wool Week 2023
Open studio and behind the scenes tour in at Nielanell, Hoswick and Makers Market, Lerwick
Tall ships and Shetland jumpers
A fabulous few days in Lerwick, surrounded by sailing ships.
Stories and South Asian Heritage Month
A celebration of the South Asian diaspora and a glimpse into how my own heritage informs my work as a designer.
Nielanell at Tall Ships Races 2023, Lerwick
As part of the festivities for the tall ships, we are heading up to town. From 26 to 29 July you'll find us on Lerwick's Albert Wharf.
The design process
Niela Nell Kalra, founder of Nielanell, on her approach to knitwear design and making
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What you say...
NOT fast fashion but quality lifetime wear.
Nielanell customer, 2021
I wear one of your jackets when I want to feel powerful
Julie, 2021
I so very much appreciate the design aspect of each line - unique and clearly well considered
Nielanell customer, 2021
Ethos & Sustainability
Our sustainable Scottish knitwear is designed for wearing, not for trend following
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