Kate Humble visits Nielanell

Thursday Jun 11, 2026

What's it like running a small, creative business in the Shetland Islands?

The author and broadcaster Kate Humble visited our village with a film crew to find out.

During her visit to Nielanell, Kate asks an interesting question. How does our contemporary knitwear fit in with the traditional Shetland knitwear that surrounds us, and for which the islands are famous?

This is something we are often asked about – you can watch to hear the answer!

The film also features our brilliant Hoswick neighbours Karlin Anderson Jewellery Design, Shetland Woollen Company and Hoswick Visitor Centre.

It was such a pleasure to welcome Kate and the crew to our creative village.

Kate Humble tried on our Shoormal jumper.

Life in Shetland series

This film is the second in a new series, Life in Shetland with Kate Humble, which features interesting people across the islands – from business owners to artists, healthcare professionals and community development workers.

Watch via the Promote Shetland YouTube channel.

Thanks so much to Kate and Promote Shetland for this lovely, peerie film.

Tagged with: studio news

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