The season has begun!
From today, May 1st, our studio shop in Hoswick is open daily for the summer.
It's a milestone that we always look forward to. For the next few months we'll meet so many interesting people – from all over the world. Scroll on for a little peek into the studio and a sense of its atmosphere.
"Knitwear paradise!"
Visiting us
What's it like visiting the studio shop?
Sometimes the particular Nielanellness of the studio is best described by our visitors – comparisons to a sweetie shop or a box of chocolates are often made! We've included some kind comments here.
Do you have thoughts, memories or feedback from a visit that you'd like to share? We'd love to hear from you.
Browsers very welcome
Spend time browsing and trying on as many things as you like. There are a lot of styles and colours to consider. Or, relax and take it all in from the sofa.
Regular visitor, author and knitting teacher, Amy Detjen dropped by to pick up a Rani longer cape.
"Colourful, inclusive, wide-ranging, welcoming, inspirational. I loved it."
Knitwear from our Byre collection.
"It makes me want to pack in my job and become a knitwear designer myself! The stories around the collections are wonderful."
Marlet scarves.
"A beautiful place and a wonderful and unexpected shop in Hoswick. The colour that leapt out from the shelves is a real memory."
Brand new colours: these ebb-stanes wraps have just been added to our online shop, too.
Fresh knits
In the studio shop, you'll find our newest knitwear – in the latest colourways – straight from being hand-finished in our workshop.
Frequently, pieces of knitwear don't even make it to the shelves... customers are prone to spotting colours they like arriving across from the workshop!
We make many of our designs in small batches (some colourways are unique). And, you'll often find styles and colours in the studio that aren't in our online boutique.
Jeanette in an Ebb-stanes wrap.
"Loved seeing contemporary Shetland knitwear – and that there was someone designing more than the traditional sweater."
Studio specials
There's also our Uncan* drawer, which has sample and end of line knitwear –priced at a generous discount.
* Uncan is the Shetland word for strange. In the Uncan drawer you'll find some colours that are indeed a bit strange...even for Nielanell!
Getting here
You can take the bus to visit us – it's around 40 mins from either Lerwick or Sumburgh. Buses stop here in the village, or in Sandwick (ten minutes walk).
If you're driving, we're around 20 mins from Lerwick or Sumburgh.
Access
The studio shop is a small space, all on one level and with a wide door.
Car parking or drop-off is usually available just outside, and there is also parking for cars and coaches 100m away at the Visitor Centre.
We can also arrange visits outwith our standard opening hours to suit you.
Please do drop us a line if you need any help planning your visit. Further visitor information here
"I love the stories, and the connection with place."
Nena stone-skimming down on the beach wearing a Smookie jumper.
Things to do in Hoswick
While you're here in the village you might like to head to the beach, which is just a few minutes walk from the studio.
Hoswick Visitor Centre & Café
There are beautiful views of the sea from the fully accessible Hoswick Visitor Centre and Café.
You'll find interesting displays on local history (this building was once the Hoswick weaving shed) and a craft shop.
The café serves light lunches and teas.
In nearby Sandwick you'll also find a well-stocked Spar grocery shop and the Post Office.
We love this green! Hand-framed chunky cardigan by Hoswick's Shetland Woollen Co.
Shetland Woollen Co
Our neighbours at Shetland Woollen Co are open Monday to Friday. Browse beautiful, traditional Shetland knitwear in their shop just a few doors from Nielanell.
Hoswick Jeweller Karlin Anderson with sister and colleague Marie.
Karlin Anderson
Jeweller Karlin Anderson is also just a minute or two away from us – her studio has expertly crafted pieces of read-to-wear fine jewellery and spectacular views of the bay.
You can also commission Karlin to make something bespoke just for you. Watch her workshop tour here.
A local landmark
Always attracting attention, the Gospel Hall is a favourite feature of Hoswick and marks the entrance to the village.
This small, wooden building has miraculously withstood at least a century's worth of gales and storms – although the effects of our salty air are clearly visible on the now-lacey tin roof and distressed paintwork.
An eye on Hoswick
Looking south; we've had some beautiful morning light in the last week or so.
Opening hours, May - October
Mon - Sat: 10am - 5pm
Sun: 11am - 4pm
If our standard times don't work for you please do get in touch – we can arrange an alternative time for your visit.
"It’s like walking into a box of chocolates! A visual treasure trove. Love it."
"Like visiting friends, you just feel right at home."